Wednesday, March 27, 2013
Did you know you have the opportunity to reach even more people with Remarketing’s “Similar Audiences” feature? By using this feature, your ads will show to potential customers that have browsing patterns similar to your current site visitors but haven’t actually visited your website. The logic is that these people are more likely to be interested in the same products or services since they have similar browsing tendencies.
The people on the Similar Audience lists are automatically determined by Google. Since browsing habits change regularly, the Similar Audience lists change on a daily basis, too.
Think of this feature as having a new audience that is prequalified from the masses. However, you must remember they may have no idea who you are. Be sure to craft your messaging with this in mind.
Because of the uncertainty of how this type of audience will respond, test this feature with a limited budget to start and gauge its effectiveness. Let us know how this test works out for you in the comments below.
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Image credit: ell brown