Wednesday, March 27, 2013

Want to Remarket To People Similar to Your Customers?

Google Remarketing, also known as Google Retargeting, is a powerful internet marketing tactic. It allows you to reach people who have previously visited your website. With Remarketing, you can show these visitors relevant ads as they travel across the vast Google Display Network. For instance, let’s say someone visits the “pianos” section of your website but did not make a purchase – you can remarket to them. This means you can bring them back to your website with an offer that is enticing enough to get them to take a desired action, like a purchase. You now have a second chance to give them an offer they simply can’t refuse.

Did you know you have the opportunity to reach even more people with Remarketing’s “Similar Audiences” feature? By using this feature, your ads will show to potential customers that have browsing patterns similar to your current site visitors but haven’t actually visited your website. The logic is that these people are more likely to be interested in the same products or services since they have similar browsing tendencies.

The people on the Similar Audience lists are automatically determined by Google. Since browsing habits change regularly, the Similar Audience lists change on a daily basis, too.

Think of this feature as having a new audience that is prequalified from the masses. However, you must remember they may have no idea who you are. Be sure to craft your messaging with this in mind.

Because of the uncertainty of how this type of audience will respond, test this feature with a limited budget to start and gauge its effectiveness. Let us know how this test works out for you in the comments below.

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Image credit: ell brown

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