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| Originally posted by awkwardimages.com |
A few weeks ago, we revealed the mystery of hashtags to
explain what they are and how to implement a hashtag
strategy on Twitter. But did you know that hashtags are also very useful
for other social media sites, such as Instagram, Pinterest and Google+? They
are becoming so popular, one couple recently named their
newborn daughter Hashtag!
You use hashtags on other social networking sites in much
the same way you do on Twitter. Simply add a # symbol in front of the word or
phrase you wish to tag (without spaces) in your post. You can also add hashtags
to words in comments, although you must be the original poster for this to work
on Instagram.
So how can your brand benefit from using hashtags? You can
run a promotion asking users to upload photos of your product or from your
event with a specific hashtag and use the content in later promotions. (See
this Mashable
article for some examples of branded hashtag contests on Instagram). The best
thing about hashtags is that you can be really creative in coming up with ways
to use them for your brand – and let your fans get really creative with the
implementation!
Please share your hashtag success stories with us in the
comments below.
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