Wednesday, December 19, 2012

Twitter Announces New Targeting Improvements for Promoted Tweets

Twitter recently announced several new targeting improvements to Promoted Tweets. These targeting features include three different matching options, negative keyword targeting, bulk importing tool (allowing you to use exported keyword lists from other search advertising platforms), and the ability to automatically match your Promoted Tweets in search to relevant and related trending topics.

If you are testing Twitter ads for your business, it is recommended to test these new features. In the end, the objective of these tools is to make your ads more relevant in an effective manner. Utilize these tools to optimize the campaigns you are running.

To learn more about these new product offerings, check out Twitter’s blog post for details.

Twitter advertising is still fairly new. Have you tested Twitter ads for your business? What has been your experience so far?

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Image credit: Rob Ellis'

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