We’ve broken down the basic strategies of SEO
to its simplest form – the ABC’s. Follow these guidelines and your website can
have a chance at search engine success.
Architecture
– The way your website is designed, or coded, could mean the difference between
success and absolute failure. For this, you need to think about the back end of
the site. Is the html code easy for the search engine spiders to read? Are
keywords part of your site’s navigation? Do you have a link to an HTML Site Map
on each page? If the answer is no to any of these questions, then your website’s
chances of being shown in a search engine result go down drastically. (Hint: If
your website is a Flash design, it will not be easy for search engine spiders
to read.)
Backlinks
– Having links from other, quality websites to your site tells the search
engines that there is something of value on your website. Creating compelling
content, writing guest blog posts and getting “social signals” (likes, mentions
and shares from social media sites) are just some of the ways to create
backlinks. Get creative with it!
Content
– As mentioned above, compelling content is a must for any website nowadays.
The content must be relevant to your website, of course, and adding new content
on a daily basis is highly
recommended by Google.
True search engine optimization is actually a lot more complex,
but putting a strong foundation in place for your website is a great way to
start.
2 comments:
With content, you need to write first and optimize second. A lot of websites were penalized with the Google updates of the past two years as they had content that was vaguely relevant to the site and was stuffed with keywords. Your content needs to be written for your audience (for humans) not for search engine spiders. Once you have your content composed, then you can go through and look for areas to optimize for SEO.
Nick, yes, thank you for that important reminder. Google cares more about the quality of your content than ever before, so creating unique and compelling content is number 1. Once you have copy for your customers, you can then optimize the page for the search engines.
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