Thursday, October 11, 2012
Google has released an update to the prior Mobile Playbook that includes new strategies on mobile creativity and ROI. The two main areas of focus expanded upon examples of compelling mobile creative and measuring the real ROI of mobile and its associated impact on a business.
The Playbook also features case studies covering the 5 mobile conversion types. This consists of mobile web, from apps, phone calls, cross-device and in-store. Using the “mobile web” conversion type case study as an example, TicketNetwork’s mobile site was designed with two critical components at the forefront – speed and simplicity. Four months after launch, ticket sales from mobile grew by 184% due to their efforts to build a mobile site that made the purchasing process easy for the consumer.
You can find the updated Mobile Playbook here. What mobile conversion type have you experienced the most success with?
Like this post? Connect with Erika Barbosa on Google+.
Image credit: mroach