Tuesday, September 04, 2012

The Facts About Yelp for Small Businesses

Yelp tends to be the primary go-to site for people wanting reviews on businesses. Whether your business is on Yelp as a form of online reputation management or simply because that’s where your customers/potential customers hang out, it’s important to understand the facts about Yelp.

So, it’s time to get the facts straight:

1. Most of its traffic is from its homepage
2. Restaurants aren’t the biggest category
3. Encouraging customers to post reviews is a bad idea
4. Those “People Love Us on Yelp” stickers? You’ve gotta earn them
5. Yelp provides free signage via Flickr
6. Yelp has paid for reviews in the past
7. Customer service appears to have a strong effect on reviews
8. Every star in a review leads to a 5-9% jump in revenues
9. Yelp tends to favor independent businesses over chains
10. Business owners can dispute reviews on Yelp
11. Legal threats for bad reviews can trigger “The Streisand Effect”

To read more details, check out this post on Mashable.

There are two points on this list that I found surprising. One being that restaurants aren’t the biggest category but that shopping is. The second point that I found surprising was that encouraging reviews is considered a bad idea. Yelp actually discourages against this practice. Rather than consumers potentially feeling as though they are being used in a promotional means, Yelps prefers the reviews happen organically and not because of any form of coercion.

What Yelp fact were you not aware of?

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