- Be personal. Don't be dry, add a real person's voice to the email and talk directly to the persona reading it. Make jokes and references and include analogies to make your customers feel more like they're getting something a little bit special.
- Try focusing on one idea. Sometimes keeping it short, sweet, and visually interesting is the most effective strategy you can use (as long as you're not creating a newsletter).
- Tell a story. Your newsletters (and other emails) should all contribute to the image of your brand. Free tips and relevant, interesting anecdotes can keep consumers engaged.
Remember, keeping your consumers engaged and happy is all part of a successful email campaign. So always remember to get permission before you begin sending emails and to always allow customers the option to opt out of the emails to prevent irritation.
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