YouTube quietly turned
7 years old on May 20th. The social video sharing site was started
by three former PayPal employees who simply wanted an easier way to share video
clips with each other. Less than two years later, the company was acquired by Google for $1.65
billion. Today, it flaunts the fact that 72
hours of video are uploaded every minute.
This is truly a platform that is “for the people, by the
people.” All kinds of videos can be seen on YouTube – both professional and
homemade – including music videos, life events, political debates and even
country revolutions. YouTube’s
birthday video seen here shows the true impact of the service all over the
world.
YouTube is also a powerful marketing tool for companies
small and large. Media corporations offer television shows and copyrighted
material, of course, and companies of all sizes use the platform to host
commercials, infomercials, product demos, testimonials and the like. It’s a
cost-efficient vehicle to connect and engage with your audience visually. YouTube
also offers metrics, which can help with strategy and tracking. For more
information on using YouTube Insight, read this post by The Social Media Examiner on “8 Ways to
Track YouTube Video Performance.”
Just a few days before the website’s anniversary, it announced
that the MerchStore, which had previously been available only to musicians,
is now available to all YouTube partners. They’ve even teamed up with CafePress to help with all your merch
needs, from t-shirts to just about anything you can stick a logo on.
Whether you use YouTube for business or pleasure, one thing
is for sure – it has impacted our lives in the modern world in immeasurable
ways. What ways have you used YouTube to market or promote your business? Tell
us your story in the comments section.
1 comments:
Oh happy birthday from my site as well.
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