Tuesday, August 30, 2011
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, will walk you through this simple but powerful conversion-rate improvement formula that they put to work every day across the web and for multiple channels.
In this webinar, you'll learn:
• Conversion: How to make your conversion rates even better.
• Content: How to produce targeted content for different readers.
• Usability: Learn how to get out of your own way and get buyers to the right place.
• Motivation: How to motivate customers to take action and feel great about it!
• Incentive: How to push customers over the edge in simple and positive ways.
• Friction: How to find friction and reduce it to maximize conversions.
• Anxiety: How to reduce both your own anxiety and your customers'.
This free webinar will take place Wednesday, August 31, 2011 from 12:30pm EDT – 1:30pm EDT. To register and for more information please visit: The Ultimate Formula to Improve Conversions