I normally have catchy titles for my presentations. The first one, "The Ten Golden Rules of Online Marketing" gave birth to our company.
My newest presentation is called "Turn Your Social Media Traffic Into Gold". I am presenting at Affiliate Summit New York on Monday August 16th.
It is a bit of an old-fashioned sounding title and I think we need to jazz it up to get people interested. So, I went on eBay and I bought this 10 gram solid gold bar to give away using Social Media.
Here's how you can help.
How would you give away a $406 dollar prize to build interest in a presentation with a bit of a funny name? How can we use Social Media to prove that Social Media works? Please comment below with your ideas.
I also have 5 second place prizes, $75 Google AdWords Gift Certificates and 5 copies of my book "The Ten Golden Rules of Online Marketing".
Please comment below to help me decide how to socialize this prize :)
10 comments:
Post a clue a day on Facebook, with the clue being a quote about gold.
The person needs to Like a Facebook page where the quote originated and then post a link back to your Facebook page talking about giving away a gold bar...
A clue would be a quotation by someone famous about gold.
For example, “The desire of gold is not for gold. It is for the means of freedom and benefit.”
This quote was made by Ralph Waldo Emerson, so a person would Like his Facebook page then link back to your Facebook page.
This may not work in all examples as some of the famous quoted don't have a page or don't allow linking but enough do to where it would be an interesting experiment.
Ok, I'm all for this. :)
How should it sound?
Professional?
Funny?
Descriptive?
Interesting?
I will fill this blog post with comments!
1. "Getting your bling bling on, for social media marketing"
2. "All that glitters is in social media marketing"
3. "Steve Jobs had his "boom" moment, Let me tell you how I got my "golden oomph"! (through social media marketing!)"
4. "Social Media so shiny! It's got gold drippin all over it"
5. "Turning your Friends and Likes into Gold"
6. "Finding your Midas touch in Social Media"
7. "How to turn little blue birds, squares and books with faces on them into Gold"
8. Like Gold? Tweet About it!
---Wait there's more!
Foursquare and several tweets ago, I've found that
Facebook Updates have given Likes that elicited a Woot,
from Friends I consider to have Been Digg(ing) for Gold.
Now, I fanned the feedburner, so that they will Like
MySpace, and then Share it with our HootSuite.
Now, the Connections have made us think About Youtube
and all the memes that hashtags were known to elicit.
Plurk it! I say, if you would just lemme reddit, so that
you would have to stumbleupon it.
This Linkbait is definitely up to it.
Now if you like, we can just Connect and have a Feel for
the Google Buzz. So that we can be LinkedIn. And then
get around with a Ning, ning, ning.
Open Graph, Social Graph, can we just Fan it, but no,
Facebook says Like it.
Multiply your profile as you go around Web 2.0.
That's where you'll find the Gold in Social Media Marketing.
ask each participant to get as many followers to tweet you with their twitter name. The one who gets the most within a certain time frame gets it.
These are great comments! Thanks for your help, Barry, Danny and Southpoint.
FYI - We are stuck with the name, it has already been published in the show guide. We need ideas for how to give away the gold.
"The Dawn of the New Social-ism"
"Being a Social-ist Has Never Been So Profitable"
"Facebook, Twiiter, and Foursquare... the New Social-ist Regime"
"Why Being Anti-Social Will Cost You More Than Friends"
Ok, I'm tapped.
@TenGoldenRules
How about the one who can get the most RTs about you the most?
or the most Likes?
But darn, that's going to be difficult!
@JonLevine
Hehehe
@TGR
Well, since the premise is using social media traffic and gold. The best that I could think of would be in terms of who can drive traffic to TGR - Now, objectively finding the winner would have to be the most number of RTs and Likes. It still is the best measure.
Alternately, you can use traffic metrics to see whose profile drove the most traffic to TGR ergo
"who can drive the most traffic to your website"
But like I said, that would be difficult to quantify since you would have to track down each and every incoming visitor.
Let's just crowd source the whole thing. Created a page for it
Help Jay Berkowitz Give Out His Gold Bar
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