Thursday, February 18, 2010

Using Press Releases For Reputation Management

Many companies are listening, but are on the defensive, waiting to hear “XYZ Company SUCKS” and other brand bashing done on websites where consumers are able to comment. Well, what if it was just a one off instance, or if the person ' s profile isn’t real as you tried to contact them, what do you do then? How do you attempt to get rid of that negative comment that shows up?

Using a web optimized press release any chance you have is a great way to proactively speak to your customers and be on the offensive. We all know there are so many great opportunities for keywords, link building and others for press releases, but what about preventing your customers from seeing the brand bashing comments that aren’t even real?

Take action before people start commenting, give them information they are looking for, share your great news. By publishing new content often you can potentially push down some negative comments that may show up on the first pages of the search engines. When sending out a press release, use all the services that are available even the free ones as they show up in the search engines.

1 comments:

Eric said...

I also find using press releases in local newspapers is a fantastic way to spread your business freely. It is simply another way to get customers to view your company positively.