Some of the key improvements include
- Viewing all ad groups, ads, keywords, or placements at once - now you see all the keywords in your account without drilling through campaigns and ad groups, allowing you to quickly find that keyword that is driving up your overall conversion cost.
- "See Search Terms" button replaces the need to run a search query report. You can use this on selected keywords or all keywords and it returns all of the phrases searched that resulted in clicks. With the results, you can easily add phrases or add negative keywords to your list simply by clicking the check box next to each phrase.