Tuesday, April 08, 2008

Jay Berkowtiz Presents A "How To" On Internet Marketing For Attorney's

Jay Berkowitz will be presenting his Ten Golden Rules of Internet Marketing, for attorney's at the Legal Marketing Association on Thursday. This event will review tips on marketing for personal injury lawyers as well as search engine optimization reviews for law firms.

Topics included are:
  • How to improve your website so it shows up in Google searches
  • How to generate positive return-on-investment with online advertising
  • How to build ongoing relationships with the potential clients who visit a website
  • How to capitalize on the Ten Leading Trends in online marketing today
  • How to plan media and develop creative and landing pages that sell
  • Pay-Per-Click campaign development and advanced optimization strategies
  • Web Optimized PR – turn your press releases into website traffic generators
  • MySpace, Wikipedia, Twitter, Second Life - How Web 2.0 impacts business
  • Hands-on analysis and improvements for your website

1 comments:

jonpayne said...

First of all, beautiful Blogger template you guys have here. I'm a bit partial to it myself.

Secondly, very nice blog in general, I'll have to add you to my blogroll.

Now more specifically, this is a very nice find. SEO for law firms presents a number of challenges that don't exist in other industries. I'd be interested to see if they speak on topics such as marketing regulations for lawyers online (I know its a big deal in "traditional" media), as well as duplicate content. The latter seems to be an epidemic with so many small law firm sites being provided by FindLaw or another mega-firm that pushes duplicate content to 1,000's of participating sites.