Wednesday, July 18, 2007
Google announced yesterday on its Inside Adwords Blog improvements to their Ad Preview tool. This tool had been around for the last year or so, but in order to use the full functionality of the tool you had to add your own bit of code to the search string, depending on where you were targeting. Now with this latest update it is much easier using the drop down menu at the top of the page to choose not only the Google Domain you want to search but also the display language and the specific local targeting that your campaign is targeting.
This is a great tool for every marketer to use to get realtime results to test your locally targeted ads to make sure they are showing up where they are supposed to be. Additionally, the searches and any clicks do not count towards your campaign so doing numerous searches for your ads will not negatively affect your campaign. The tool can be found here and is free for anyone to use.