Friday, May 11, 2007

Live Blog Patricia Seybold

I just completed my presentation "The Ten Golden Rules of Internet Marketing CRM Edition" at the CRM CALA conference in Miami, FL.

Best selling author Patricia Seybold

Outside Innovation, Customers.com and The Customer Revolution

is presenting 'Outside Innovation' .

She has some awesome examples of web communities that have delivered sucess for companies through innovation.

Kraft formed a community of 300 women who came up with the insight that led to 100 Calorie packs a product that generated $100 Million in 9 months!

Karmaloop lets customers earn karma points for referring sales to the site and the points can be exchanged for clothes on the site.

1 comments:

Patty Seybold said...

Jay,
Thanks for the live blogging! I really loved your presentation, too!