Understanding the Relationship Between Various Marketing Channels

In a previous blog post, we covered the value in multi-channel funnels reports. Digging in deeper into the value of this type of reporting, let’s look at the types of channels and insights that are leveraged in these reports.

You can think of this type of reporting similar to how a basketball team works together. Sure we all know who made the winning shot, but think about how that winning shot would’ve never happened if his teammate didn’t make the perfect pass to him. Each team member plays a part in their victory. Similarly, a channel can play the role of first interaction, assist interaction and last interaction in multi-channels funnels reporting.

The various channels that are captured in these reports include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

Reporting occurs during the 30 days that led up to each conversion and transaction. Understanding the relationship between each channel will give you the intelligence you need to help define your most valuable marketing efforts.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: Stefan Baudy

The Modern Marketer: Part Artist, Part Scientist

Today's guest blogger is Matt Wesson, a Marketing Content Specialist at Pardot. 

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.

Click on the image to see a larger version:

http://blogs.salesforce.com/company/2013/04/the-modern-marketer-part-artist-part-scientist-infographic.html

This week's webinar with @MWooddy - New Instagram Secrets for Better Brand Recognition

Instagram has become a household name and leader among social networking apps in the last couple years, but how did it come so far in such little time?

Launched in 2010 for the iPhone and introduced to the Android market in April 2012, Instagram's unique photo-sharing capabilities have enabled the startup to reach an audience of more than 100 million users. Because the photo app has garnered such an enthusiastic following over the last 2.5 years, software giants like Facebook and Twitter have taken notice -- the former purchasing the app for developmental purposes. But like all social apps, Instagram has drastically changed the way users interact with each other, and once again, brands can take full advantage of the online networking app. But how can your business use Instagram in order to market itself to the appropriate audience? Join IMC Wednesday Webinar Host Matt Wooddy as he explores the new secrets for better brand recognition. This webinar will explore:

- New! Photos of You 
- Photo Map
- Sharing to Other Networks
- Improved Analytics

Click here to register for FREE (5-15-13 at 12:30pm EST)
http://bit.ly/125Kvpm


About Matt Wooddy:

For the last five years, Matt Wooddy has used his social wizardry to improve the online presence of over 200 brands. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. Every brand has its own personal soul, and Matt taps into that very idea to expose the greater good in business. He is also a lead editor and writer for alternative lifestyle print magazines, specializing in motorcycle racing, music and tattoos.
Click here to register for FREE (5-15-13 at 12:30pm EST)
http://bit.ly/125Kvpm

The Value in Multi-Channel Funnels Reports

Marketers often tend to attribute conversions to the last interaction a customer had with a marketing channel. However, looking at it from this perspective doesn’t really give us the complete picture.

Are you currently leveraging the insights Google Analytics has to offer? As part of this product, there is a suite of valuable multi-channel funnels reports. Although this isn’t a new feature, you may find that it is underutilized by many. The purpose of these reports is to give you a comprehensive overview of the steps your customers take from inception through to conversion.

Within these five multi-channel funnels reports, you can analysis data and important insights that would have otherwise been missed. Rather than just attributing credit to the last interaction, you can now identify which marketing channels initiate, which assist and which complete conversions.

This type of reporting can provide critical data for your marketing decisions. For example, imagine if you didn’t know that although your display advertising doesn’t provide as many conversions as you would like, it is involved in over 90% of conversion assists. Without knowing a key statistic such as this, the display channel may have been undervalued in the overall conversion process.

Watch this video to learn more about multi-channel funnels.



Like this post? Connect with Erika Barbosa on Google+.

Image credit: Horia Varlan

This week's webinar with @EricSchwartzman - Scaling Social Media Engagement Inside Organizations

While social media policies are a critical component of corporate governance, like employee handbooks,
most people never read them. And if they do, it’s highly unlikely they’ll actually understand them well
enough to be able to comply. Policy doesn’t teach itself.

In the analog era, we the media-trained are official representatives. But given how ubiquitous social media
has become, we need to start social media training entire organizations. However, that creates some unique
challenges because it’s s impossible to teach key concepts and best practices to an entire organization
without disrupting day-to-day operations.

Join Eric Schwartzman, arguably the most experienced corporate social media trainer in the world, and
learn how to design and produce real-world and on-demand social media training programs that effectively
accelerate and broaden digital literacy inside organizations. In this webinar, you will learn to:


- Develop business cases for social media training.
- Implement social media training for different departments and roles.
- Discover what employees need to learn the most.
- Choose between live and on-demand social media training.
- Plan and schedule live trainings.
- Produce and deliver techniques for on-demand training.
- Uncover social media training case studies.

Click here to register for FREE (5-8-13 at 12:30pm EST)
http://bit.ly/XRCvsN

About Eric Schwartzman:
​Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, whichhelps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US
Military, US Federal government agencies and foreign governments. His consulting services include
digital strategy, social media audits, social media policy development, online public relations, social media
marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer"
is the first book devoted exclusively to social media for business-to-business communications, and he's
founding chair of the Digital Impact Conference in NYC.

You can also find him on Google+.

Click here to register for FREE (5-8-13 at 12:30pm EST)
http://bit.ly/XRCvsN

Our CEO's Top Internet Marketing Strategies for Small Businesses

Need a boost for your business? Recently, our CEO, Jay Berkowitz, did an interview with Barry Epstein on what small business owners need to know about marketing on the web. Here are Jay's top tips for small businesses:

• Follow the 4-second rule: within 4 seconds, someone who visits your website should be able to tell who you are and what you do.
• Offer a U.V.P: a U.V.P., or Unique Value Proposition, offers visitors to your site a freebie in order to collect valuable information from them, such as an email address.
• Use Wordpress: Wordpress offers a simple webiste setup - you can get your website up and running in 15 minutes, and can skip an expensive designer.

Want more tips on small business solutions for internet marketing? View the rest of Jay's interview on our website. He'll give you all of the details you need to make his top tips succeed, and offer additional information and advice for store owners on what is most important for success on the web.

Time To Get Creative with Google Analytics Remarketing

You may already be familiar with the fact that you can make your Remarketing more powerful via Google Analytics, but it’s time to take it a step further and get really creative with this advertising method.

Depending on your business, you can slice and dice your Analytics data in numerous ways to utilize these insights via different lists. Aside from “loyalty discount” lists, another viable targeting option is – social media users. Because Analytics allows you to segment by source, you can target a list of visitors from social media sites with ad messaging tailored specifically to them. These types of users most likely reached your website via a link from someone they trust and are connected to, so they may naturally have a bit more trust in your brand as a result.

Think about how you can craft ads that truly resonates with them. How would you speak to these users compared to users who found your site by clicking through on a pay per click ad? Remember, they already have shown interest in something that you had to say or offer. Take this opportunity to answer their interest by showing them meaningful ads.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: laogooli

This Wednesday's Webinar with @JayBerkowitz: PR Campaigns and Social Media

As social media continues to develop and enrich our marketing lives, you have to wonder just how much the traditional PR campaign plays into our strategies. With the ever-changing face of online marketing, there are a few ways you can integrate the two for a much healthier relationship. Jay Berkowitz, Internet Marketing Club Founder, and CEO ofwww.TenGoldenRules.com will share recommended strategies for generating Public Relations coverage from Social Media

The presentation will cover:

· Building social relationships with the media
· Monitoring and lead identification strategies
· How to make your news social
· Strategies to get new to news to flow uphill, and downhill
· Facebook and PR
· Search Engine Optimized press releases
· The 3 E’s of Social Media
· A Cascading Content strategy for your Social Media

Click here to register for FREE (5-1-13 at 12:30pm EST):
http://bit.ly/11A4koF

About Jay Berkowitz: 

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
Click here to register for FREE (5-1-13 at 12:30pm EST):
http://bit.ly/11A4koF

The Top 3 Social Media Guidelines for Your Company

You may have realized that your company needs a Facebook page, a LinkedIn page, and other social media accounts, but it's also important to establish a company-wide social media policy when you establish those pages. Here are our top 3 tips for establishing the perfect social media policy for your company:

• Create and cultivate a specific "voice" that translates across all of your social media. Your company's voice should be consistent and reflect company values.
• Give your social media to people you can trust and allow them to respond on the fly. It's important that the social media team be able to respond in real time to whatever is happening at that moment.
• Make everyone in your company a brand ambassador by offering up guidelines for employees when discussing their workplace online. Most people have social media accounts, so it makes sense that employees would talk about their workplace occasionally.

For more tips on establishing the perfect social media policy for your company, check out our article on social media policy on our website.

Tomorrow's webinar with @ChadPollitt - Improving Traffic & Conversions with Content Marketing

Whether you realize it or not, there can always be an improvement in how you're turning

real online marketing into more viewers and more buyers. Web marketing analyst and expert Chad Pollitt comes to our Wednesday Webinar series with his knowledge of increasing traffic and conversions within the aspect of content marketing. This presentation will explore the relationship between online content, its channels of distribution and the top of the sales funnel using over three years-worth of data. In addition, the inbound marketing campaign process will be defined and dissected. The bottom line is that attendees will leave knowing exactly what they need to do and how to do it in order to substantially improve web traffic and conversions from all inbound channels.

Click here to register for FREE (4-24-13 at 12:30pm EST)
http://bit.ly/15fqVfl

Bio:
For more than 10 years Chad Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and brands. He is a decorated veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director of Marketing at digitalrelvance (formerly Slingshot SEO). He’s authored several inbound marketing ebooks, is a member of a Forbes Top 100 list and has been featured by several top media brands. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.

Click here to register for FREE (4-24-13 at 12:30pm EST)
http://bit.ly/15fqVfl

Promoted Tweets Based on Real-Time Signals

This week, Twitter rolled out their latest ad platform feature – keyword targeting in timelines. Advertisers can now target Promoted Tweets to users based on keywords in their latest Tweets and the Tweets they recently engaged with. The good news is that this enhancement does not result in more frequently displayed Promoted Tweets, so it’s not intrusive to users.

Targeting users based on real-time context signals affords the ability to show more relevant ads. Further targeting is offered based on options such as geographic location, device and gender, with options to use keywords as either phrase match or unordered keyword match.

While testing this ad option, it’s important to monitor and gauge the sentiment of your Promoted Tweets campaigns to optimize its effectiveness.

How do you think your business could leverage these types of ads? Please leave your thoughts below in 140 characters. : )

Like this post? Connect with Erika Barbosa on Google+.

Image credit: MDGovpics

Top 3 Tips for Increasing Company Blog Traffic

Want to optimize your company's blog but not sure how? Let us help you make sure that all of your company's blog posts are perfectly optimized so that all of your content is easily located by potential customers. Here are our top 3 tips for optimizing a blog post:

• Select 2 keywords that fit the topic of the article - a more general, or main, keyword, and a more specific, or secondary keyword.
• Next, optimize the body copy. Do this by adding the main and secondary keywords in the text where it makes sense. Don't put it in where it doesn't - this "keyword stuffing" will eventually get you in trouble with Google.
• Next, create your "title tag." This is the title of the article that will show up in a search engine. Make sure you include the main keyword and make it as catchy as possible to gain clicks.

Want more tips for optimizing blog posts? We have more detailed descriptions of our top 3 tips, as well as 3 additional tips, available for free in our article on increasing blog traffic.

This week's webinar with @MargieSchneider: How To Maximize Your Presence With Facebook’s Recent Changes

Facebook is constantly changing, and it can be very hard to keep up. But, they’ve made a couple of recent changes that can make things easier and better for advertisers, if you know what to do. We’ll focus on creating a smart strategy for your cover image (hint, it’s all about the “likes”) and the newest ways to make a big splash in the newsfeed and get your posts noticed more than ever. Fortunately, our very own Margie Schneider, VP of Operations at Ten Golden Rules and Facebook expert, is on board for this week's Wednesday Webinar. You'll learn everything needed to stay on top of Facebook's ever-changing landscape, giving you the most tools to succeed in the online marketing world. 

Click here to register for FREE (4-17-13 at 12:30pm EST)
http://bit.ly/12rvJKu

About Margie Schneider: 

Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.Click here to register for FREE (4-17-13 at 12:30pm EST)
http://bit.ly/12rvJKu

Make Your Remarketing More Powerful via Google Analytics

Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able to target Similar Audiences, adding to your ability to identify and gain new customers.

Are you looking for a way to hone in even further on your target audience? Let me introduce you to Google Remarketing via Analytics.

This Remarketing method allows you to tap into your website’s metrics to show targeted ads for what your visitors are looking for. For example, if you want to target people who have visited your website more than three times in the past 7 days and purchased $300 of product – you can. In this case, it may make sense to remarket to them with a “loyalty discount”.

You will need to do a quick integration between your Google Analytics and Google AdWords accounts to take advantage of this feature. There is also a necessary small update to the Analytics code snippet.

Remarketing via Analytics allows for sophisticated targeting using rich insights while broadening your reach.

What opportunities do you see for energizing your Remarketing campaigns with this product?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: StockMonkeys.com

This Wednesday's Webinar with @MatthewRayScott: The 7 P's of Brand Positioning for Physicians

The Internet Marketing Club presents:

The 7 P's of Brand Positioning for Physicians

by Matthew Ray Scott

Matthew Ray Scott, principal and creative director at FEED, is the Wednesday Webinar guest for this week, and we couldn't be more excited! By attending this week's webinar, physicians will learn how brand positioning can transform your practice into a brand that can achieve differentiation in the marketplace- with a distinctive philosophy, identity, and way of doing business. If you're a physician or online marketing agency looking to tighten up your specific brand practices, this webinar is not to be missed!
Click here to register for FREE (4-10-13 at 12:30pm EST)
http://bit.ly/13VcAW4

About Matthew Ray Scott:

Matthew Ray Scott is a Principal + Creative Director at FEED. The Agency (FEED), a physician brand talent agency located in San Diego, California. He has more than 22 years of healthcare brand marketing experience as an executive for medical device companies and advertising agencies. Matthew's entrepreneurial success story was featured in the best-selling book, Escape From The Cubicle Nation. Before starting his healthcare brand marketing career, Matthew served as an Army Officer- a Psychological Warfare Officer and a Medical Service Captain with the 82nd Airborne Division. Today, Matthew and his family can be found in San Diego, California or a vacation home near the Oregon Pinot Vineyards learning to become a gentlemen farmer. To learn more about FEED, www.feedtheagency.com.

Click here to register for FREE (4-10-13 at 12:30pm EST)
http://bit.ly/13VcAW4

One Highlight to Google Enhanced Campaigns

When Google Enhanced Campaigns launched a couple of months ago, it received mixed reviews. The constraints of targeting tablet/desktop versus mobile are hard to swallow despite coming with a few bells and whistles that advertisers do indeed look forward to.

One highlight to Enhanced Campaigns is the upgraded ad extensions. Advertisers now have enrichments such as upgraded offer extensions, free phone call tracking, and more detailed reporting. You also have the flexibility to specify dates, days of week, or times of day for your sitelinks to appear.

The reporting upgrade really appeals to me. For instance, you can review data showing how an extension performs against other elements on an ad (e.g., other extensions or the headline) allowing you to fine-tune your campaigns even further. As a marketer, the more detailed statistics you can gain from your campaigns, the more intelligence you can apply to your optimization.

Do the Enhanced Campaigns’ upgrades outweigh the cons for you? Have you upgraded your campaigns yet? Please leave your thoughts below in the comments.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: bfishadow

Today with @RidgelyG! Learn how a tiny SHIFT can make a huge difference!

The Easter holiday has settled, and we welcome in both the month of April and the springtime weather. While many of you are surely looking out your window wishing you were outside, we invite you to this week's Wednesday Webinar with author and respected speaker Ridgely Goldsborough. 

Learn how a tiny SHIFT can make a huge, instantaneous difference.

Change is hard. Change sucks. Change hurts. Forget BIG CHANGE. All you need is a little SHIFT. Let Internet Guru, Ridgely Goldsborough,show 
your prospects on a biological level and convert your marketing into a conversion machine—more prospects, more sales, more raving fans,over night.

Click here to register for FREE (4-3-13 at 12:30pm EST)
http://bit.ly/10PUFMr

About Ridgely Goldsborough:

Author and International Speaker, Ridgely Goldsborough, started his first business at the age of 16. After graduating from Law School, he earned his first million at the age of 29 and in the last three decades, started 43 companies. For one of those businesses, he founded Domain Street Magazine, the very first internet based magazine about the domain name industry. Ridgely and his team have over 400 active websites in multiple business verticals and he speaks around the world, in both English and Spanish, as one of the foremost experts in internet marketing, with a specific emphasis on video-based follow up sequences, the secret sauce to online campaigns. He has written 11 books, hosted hi s own television show and
created dozens of audio and video programs on success and prosperity, and conducted dozens of online marketing campaigns resulting in millions of dollars in sales. In addition, Ridgely is the co-author of The SHIFT and co-founder of the WHY Formula, the revolutionary marketing program used by professionals world wide to attract ideal clients. He is a frequent speaker at the top internet marketing conferences on the use of the internet to build marketing networks based on the WHY of the company founder. When not traveling (which is rare), Ridgely lives in Florida on the water, with his wife, Kathy. They have four children and share a passion for travel, fine wine and building businesses.

Click here to register for FREE (4-3-13 at 12:30pm EST)
http://bit.ly/10PUFMr

New Rules for Updating Your Facebook Fan Page Cover Photo

It’s time to update your Facebook fan page’s cover photo. How do I know this? Because last week Facebook actually relaxed its rules about the content of your Facebook cover image. As first reported by marketing guru Mari Smith, the following information that was previously not allowed can now be included:

• Price / purchase information
• Discounts
• Calls to action
• Contact info – website address, phone numbers, etc.
• Like or share buttons
• Arrows pointing to your page’s “like” button

One thing that has not changed is the 20% text rule, so this information can only make up 20% of your cover image. The dimensions are still 851 pixels by 315 pixels, but there are new tools that have popped up quickly to help you measure if you’re doing it right, like the Facebook Cover-Photo Compliance Tool by Paavo.

Also, keep in mind when designing your cover image that when the new News Feed rolls out, a portion of your cover image will show in the News Feed whenever someone likes your page. This is very exciting and holds a lot of opportunities for creativity, branding and conversions.

Good luck and happy creating!

Want to Remarket To People Similar to Your Customers?

Google Remarketing, also known as Google Retargeting, is a powerful internet marketing tactic. It allows you to reach people who have previously visited your website. With Remarketing, you can show these visitors relevant ads as they travel across the vast Google Display Network. For instance, let’s say someone visits the “pianos” section of your website but did not make a purchase – you can remarket to them. This means you can bring them back to your website with an offer that is enticing enough to get them to take a desired action, like a purchase. You now have a second chance to give them an offer they simply can’t refuse.

Did you know you have the opportunity to reach even more people with Remarketing’s “Similar Audiences” feature? By using this feature, your ads will show to potential customers that have browsing patterns similar to your current site visitors but haven’t actually visited your website. The logic is that these people are more likely to be interested in the same products or services since they have similar browsing tendencies.

The people on the Similar Audience lists are automatically determined by Google. Since browsing habits change regularly, the Similar Audience lists change on a daily basis, too.

Think of this feature as having a new audience that is prequalified from the masses. However, you must remember they may have no idea who you are. Be sure to craft your messaging with this in mind.

Because of the uncertainty of how this type of audience will respond, test this feature with a limited budget to start and gauge its effectiveness. Let us know how this test works out for you in the comments below.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: ell brown

Our webinar with Audri Lanford visits productivity secrets for Internet marketers

Many Internet marketers are very frustrated that they never seem to have enough time to accomplish and achieve what they want... How do you get unstuck, reclaim your time and get more done -- without working harder or more hours? Fortunately, Audri Lanford, the co-founder at Paperitis.com,has the secrets, and she's willing to let you know! This webinar will teach you productivity secrets from some extraordinary people and millionaires as they are applied to Internet marketing, so there's no reason to fear the seemingly shortened 24-hour day ever again.


Click here to register for FREE(3/27/13 at 12:30pm EST):
http://bit.ly/YakAfH


About Audri G. Lanford, Ph.D.:

Audri has been a pioneer in the fields of going paperless, productivity and digital marketing, and has built more than a dozen entrepreneurial businesses, including an Inc. 500 company that helped Fortune 500 companies (like Procter & Gamble,Dupont and Johnson & Johnson) save millions of dollars by increasing productivity and going paperless.

Our focus:
We help entrepreneurs overcome their biggest obstacles and frustrations by boosting productivity and going paperless the right way so they can achieve their big dreams, earn more money and make a significant impact in world.

If you're an Internet marketer who's frustrated that you're not getting nearly enough done, you're up to your eyeballs in clutter or you're overwhelmed by information overload, we can help.

We've launched at Paperitis.com in 2012. (When you subscribe free to our free e-course and newsletter you'll get our free training series which begins with an Action Plan that shows you how you can have your clutter gone in 1 hour. It has a lot of entertaining cartoons by an award-winning cartoonist to make it fun.)
http://tracking.paperitis.com/SH1h


My husband Jim and I created our first website in 1994 - Scambusters.org - a public service offering useful,practical, and trustworthy information on Internet scams. We now have over 100 websites.


Click here to register for FREE(3/27/13 at 12:30pm EST):
http://bit.ly/YakAfH

The Importance of a Mobile Search Strategy

Increasingly, mobile’s importance in our lives is becoming more evident. Our mobile phones can essentially be considered a permanent fixture of our daily routines. Can you leave home without it?

In conjunction with Nielsen, Google’s new report, “Mobile Search Moments: Understanding How Mobile Drives Conversions”, attempts to decipher what triggers people to do mobile searches and when, what actions follow as a result and how marketers can utilize this intelligence. This report explains the measurable connections between mobile searches and their correlated online and offline conversions.

What are the main drivers for mobile searches? Speed and convenience, with 77% of mobile searches performed in a location (work or home) likely to have a PC available to them.

Here are a few additional highlights from the report:

• 45% of all mobile searches are goal-oriented and conducted to help make a decision

• 81% of conversions (store visit, call or purchase) triggered by mobile search occur within 5 hours

• 55% of conversions from mobile searches happen within one hour

As a key factor in the decision-making process, a mobile search strategy is an essential piece of your overall marketing strategy.

What mobile search opportunities do you see for your business? Tell us your thoughts in the comments below.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: Johan Larsson