Sunday, March 30, 2014

Yahoo! Mail - The Most Unstable Giant?

For the better part of 2014 (or really, ALL of 2014), Yahoo! Mail has seen repeated hacks of epic proportions. It all started back in early January when users started experiencing hacked email accounts, and it doesn't seem to have dwindled one bit. Security holes were made public by a single YouTube user as early as January 7th, but Yahoo! has since claimed that all breaches have been since patched, but that doesn't seem to be the case.



Speaking on a personal level, I made the switch to Gmail in 2006. Yahoo! Mail served me well over the years, but a clunky UI and slow servers turned me away in favor of Google's high-speed, simplistic online mailing service. Recent inbox sourcing revealed the very last email read and sent came in 2008. I simply stopped using Yahoo! for any further logged-in transactions. Sure, many accounts were still tied into the once-industry-leading mailer, but no physical clicking while signed in with a Yahoo! ID happened.

Having worked for several online security firms, it's easy to be confident with ill-sourced links on the web. When in doubt, stay away -- and I've always heeded this advice. When I first heard of the Yahoo! hacking back in January (yup - I was a victim), I changed my password to 30-character, complex password that needed writing down to be remembered. Not exactly the safest alternative when you consider the two-factor authentication Google now pushes, but it made me confident that nobody would be hacking into my Yahoo! account again.

Or so I thought.

At more than ten weeks later, I continue to receive emails from friends and family members regarding a spam link I seem to have sent. I still haven't clicked through any links in my inbox or spam folders, and I even made the point to delete my account on March 18th. Eleven days later, I've been hacked twice more. Yahoo! still sits firmly in place of having fixed the issue, as reported by TNW in the below link, so is the company simply dreading water at this point?

The Next Web reported earlier this month that many accounts are still getting hacked:

http://thenextweb.com/insider/2013/03/06/despite-its-efforts-to-fix-vulnerabilities-yahoos-mail-users-continue-reporting-hacking-incidents/

Wednesday, March 19, 2014

Today's webinar with Nicholas Scalice: Social Media Marketing for Real Estate Professionals

Wednesday Webinar: Social Media Marketing For Real Estate Professionals

In this 45-minute presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).

Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.

Click here to register for free (3-19-14 at 12:30pm EST)
http://bit.ly/1hwcAhs

About the Nicholas Scalice:

Nicholas has worked in the field of Internet marketing for over ten years. He is currently the business development manager for Ten Golden Rules, an Internet marketing agency based in Boca Raton, Florida.

A native of Boca Raton, Nicholas graduated from Florida Atlantic University with a bachelor’s degree and a master’s degree. He has a diverse background in direct sales, affiliate marketing, search engine optimization, and content marketing.

Click here to register for free (3-19-14 at 12:30pm EST)
http://bit.ly/1hwcAhs

Wednesday, March 12, 2014

Today's @tengoldenrules webinar with @JayBerkowitz: Pay Per Click Search Marketing Strategies and Tactics

Jay Berkowitz, founder and CEO of Ten Golden Rules, wants your business to grow with pay per
click advertising. As one of the older and more traditional methods of online marketing, pay per click advertising brings your brand a new audience through careful algorithmic standards, well-placed adverts and financial feasibility. Everyone wins!

In this webinar, you'll learn:
• What is ‘Pay Per Click’ or ‘PPC’
• How to set up a Google PPC campaign
• How to measure conversions
• Landing Page Strategies
• Advanced PPC tips

Click here to register for free (3-12-14 at 12:30pm EST)
http://bit.ly/1nhNxpt

About Jay Berkowitz:


Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for free (3-12-14 at 12:30pm EST)
http://bit.ly/1nhNxpt

Monday, March 03, 2014

Andrea Nierenberg's 2-2-2 Strategy for Networking

Networking expert Andrea Nierenberg does a great job staying top-of-mind by sending out a monthy eNewsletter. 

IN this month's article, she referred to her 2-2-2 Strategy for networking

  • Attend 2 meetings of a group to see if it meets your goals and needs.
  • Meet 2 people at each event a
  • Arrange 2 follow up meetings with the people you meet. And don’t limit yourself to only 2 people, it is a starting point.

PS - You can learn more form Andrea, I interviewed her for the Ten Golden Rules Internet Marketing Podcast In her newsletter, she referred to the 2-2-2 strategy for networking.

Wednesday, February 26, 2014

Today's webinar with @JayBerkowitz: Internet Marketing for the In-House Marketers

This interactive session is designed for business owners and their marketing teams to learn the most current strategies for using the internet to immediately generate revenue for their business. You will learn from real-world case studies about programs currently being used by National and local companies to generate revenue through Google, Facebook, YouTube, Twitter and other leading web media.


• Up-to-date strategies for building a successful search engine marketing and social media program for your business

• Real-world case studies from national and local companies

• Actionable strategies to build your internet marketing programs

Click here to register 2/26/14:
http://bit.ly/1hx1OaY

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
• A strong understanding of the current best-practices for Search Engine Optimization and Pay Per Click search marketing

• Step-by-step actions for search marketing and social media

Click here to register 2/26/14:
http://bit.ly/1hx1OaY

Monday, February 17, 2014

This Wednesday's @TenGoldenRules Webinar with Lorrie Thomas Ross: Personal Branding

Wednesday Webinar: Personal Branding with Lorrie Thomas Ross

In an age where online presence matters, your personal branding is dire. From your web-based focuses to your social media strategies, it's important to align your efforts toward a common goal. Lorrie Thomas Ross, M.A., author of The 36-Hour Course to Online Marketing, is coming to the Internet Marketing Club to infuse her powerful branding into an informative Wednesday Webinar.

In this presentation, you'll learn how to:

- manage relationships between yourself and the professional world
- represent a full portfolio across all major social channels
- remain credible through careful posting

Click here to register for FREE (2-19-14 at 12:30pm EST)
http://bit.ly/1izWhBO

About Lorrie Thomas Ross:

Lorrie Thomas Ross, M.A., The Marketing Therapist®, is a marketing strategist, educator, writer, web marketing expert, speaker and author of The 36-Hour Course to Online Marketing (McGraw Hill). She has online marketing and branding courses on lynda.com. Lorrie launched a consultancy in 2005 focused on Making Small Businesses BIG with the Web!®. Organizations bring her on as an expert advisor to get their web marketing on the fast track for success.
In 2009, when her "one wild web woman show" consultancy wasn’t big enough to serve multiple clients, Lorrie launched Web Marketing Therapy®, a smart, fun, full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Her "wild web woman" (and men!) team serves small businesses, entrepreneurs and marketers - the common theme is all clients are passionate professionals committed to work that has significance (not industry specific). Web Marketing Therapy’s work ensures marketing treats the cause (vs band-aiding symptoms) so all marketing pieces click.
Whether Lorrie is teaching, speaking, offering one-on-one advisory or running her web marketing agency, her passion for marketing is contagious.
She teaches custom web marketing workshops for corporate and small businesses and also teaches web marketing courses through UC Berkeley Extension. Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and caters her presentations to the business, niche, skill sets and professional concerns of her attendees.
In the name of giving back, Web Marketing Therapy is a member of 1% for the Planet, a growing global movement of companies that donate 1% of their sales environmental nonprofit organizations worldwide.

Click here to register for FREE (2-19-14 at 12:30pm EST)
http://bit.ly/1izWhBO

Wednesday, February 05, 2014

Today's @TenGoldenRules Webinar with @JayBerkowitz: Mastering Metrics

Internet Marketing Club founder and TenGoldenRules.com CEO Jay Berkowitz is back with a powerful webinar. This week's presentation focuses on Google Analytics, mastering metrics and how you can use the power of information to enhance your marketing performance.

Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing

• In the age of Interactive marketing we have precise information about which programs are working
• How to baseline your competitor’s activities
• Social Media Measurement
• Read the minds of your customers
• Free and Paid Tools

Click here to register for FREE (2-5-14 at 12:30pm)
https://attendee.gotowebinar.com/reg...26748737446145

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (2-5-14 at 12:30pm)
https://attendee.gotowebinar.com/reg...26748737446145

Sunday, February 02, 2014

How does Google Analytics work?

We are often asked how Google Analytics works, what to look at and which stats matter the most?

I did a presentation at ACLEA called "Mastering Metrics - Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing". You can view the slides here: http://bit.ly/MasteringMetrics

In the presentation we cover what to look at in Google Analytics, how to determine what Google's Analytics Evangelist Avinash Kaushik calls "The Why" why people came to the site and why they left, Facebook and YouTube analytics, how to monitor your competitors key statistics (web traffic, search engine optimization performance, paid advertising) and how to monitor Social Media performance.

If you have any questions, please enter them in the comments below.

Wednesday, January 22, 2014

Today's @TenGoldenRules webinar session with Gil Effron: Extreme Marketing Makeover

Wednesday Webinar with Gil Effron: Extreme Marketing Makeover

Taking selected new material from his upcoming book, “How to Close More Business in Less Time” (February 2014), Gil Effron, NYC-based business and marketing strategist and co-founder of The Growth Team explains “How Internet businesses can win the hearts and minds of their target market” on Wednesday, January 22, 2014.

Click here to register for FREE (1/22/14 at 12:30pm EST)
http://bit.ly/1c89Uq7


About Gil Effron:

Business and marketing strategist and advisor GIL EFFRON is founder and CEO of Strategies for Growth and the author of How to Give Your Business an Extreme Marketing Makeover. From strategic marketing planning and integrating marketing with the sales process to creative problem solving and precise implementation, his marketing skills are diverse, and the outcome on behalf of his clients always positive.

Gil is also co-founder of The Growth Team, a newly-formed boutique coaching and consulting firm dedicated to helping business owners, CEOs, and leadership teams effectively tackle urgent challenges, improve organizational efficiency, and map successful strategies for future growth and profitability.
Built on experience and utilizing a highly reliable process approach, The Growth Team is as comfortable and effective solving the challenges of troubled businesses as it is guiding those about to burst at the seams as a result of rapid growth or a sudden winning streak.

Gil has more than 35 years of experience in business and marketing. Early in his career, he owned and operated an advertising agency. Later, he created a highly successful publishing business serving the marketing and promotional needs of over 100 companies that provided direct mail and fulfillment services.

A highly skilled marketing strategist and proficient marketing writer, Gil has written hundreds of articles on direct marketing including the book Direct Mail Success (no longer in print).

Gil holds a bachelors degree from the University of Cincinnati, a masters from Michigan State University, and pursued post-graduate studies at Ohio State University. He currently serves on the Board of Directors of the Manhattan Chamber of Commerce. He is a lifetime member of the CEO Clubs of New York.

Click here to register for FREE (1/22/14 at 12:30pm EST)
http://bit.ly/1c89Uq7

Monday, January 20, 2014

Strategies for YouTube and Video Marketing from the Experts

I was invited to moderate a 'Rock-Star' YouTube and Video Marketing Panel for the Boca Raton Chamber of Commerce. The panel featured #1 iTunes Podcaster JB Glossinger, former platinum selling rock-star Share Ross and video producer Jennifer Seremetis. Below is a summary of my notes from the experts to see my full notes from the event, slides and video, please visit: YouTube and Video Marketing Strategies

Some of the common themes from the speakers:

  • Video offers tremendous opportunity for businesses: YouTube has 1 Billion viewers per month, it is the #2 search engine and #3 website. Only 56% of companies are currently using video for their marketing.
  • The most important thing is to get started: According to JB Glossinger "Your first videos will really suck, you will hate seeing yourself on camera" and Share Ross said "Start Where You Are. Don't look at your view count, it takes time to build a following."
  • Shoot Video SIDEWAYS on iPads and iPhones, this is the correct format for viewing on YouTube and most video players, explained Jennifer Seremetis
  • Search engine optimize your videos  by creating a YouTube channel, write keyword-rich titles, descriptions and add tags to your videos. Get lots of subscribers, votes, ratings and comments.
  •  Shoot 'How-to' videos, fun product demonstrations video blogs and testimonials.
  • Always brand your videos

Thursday, January 16, 2014

Tips For Networking at Events and Conferences

I recently wrote a blog post about networking strategies at my personal blog, you can read the entire post here, here is a summary:
1. Go to a meeting or event with a modest goal of making 2 connections.
2. Plan to have meaningful conversation with a few people.
3. Look for people who are on their own and make an easy ice breaker “Wow traffic sure was crazy tonight”.
4. The MOST IMPORTANT thing about networking is that it is NOT ABOUT YOU. Great networkers are people who listen, and really care about why the other person is there.
5. Database all of your contacts using Outlook or a similar system.
6. Be the person who actually follows up.

Tuesday, January 14, 2014

This Week @TenGoldenRules Celebrates 10 Years of Marketing Expertise. Join Us For a Special Webinar With @JayBerkowitz

2014 Marks the 10th Anniversary of the Ten Golden Rules of Online Marketing! We couldn't be more excited to bring you the latest marketing tips and techniques, so we're kicking this anniversary off right!

The Ten Golden Rules were first developed as a presentation for the Direct Marketing Association and subsequently became the foundation for internet marketing agency www.TenGoldenRules.com and a book, blog, podcast, University course etc by the same name.

The 10th Anniversary presentation will look back at the Ten Golden Rules, the ten core principals of effective internet marketing, and will review ten years of learning, the ten best case studies and best practices for internet marketing today.

The presentation will explore:

- What’s new in Internet Marketing
- What has changed in the past 10 years
- The best strategies for Search Engine Optimization and Pay Per Click marketing
- Social Media Strategies
- Ten amazing case studies
- The best new tools for internet marketing

Click here to register (1/15/14 at 12:30 pm EST)
http://bit.ly/TGRAnniversary

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register (1/15/14 at 12:30 pm EST)
http://bit.ly/TGRAnniversary

Monday, January 06, 2014

Wednesday Webinar with @TenGoldenRules: Social Media Summary and Outlook for 2014

Wednesday Webinar: Social Media Summary and Outlook for 2014

This year has brought a lot more revelations to light in the world of Internet marketing. Social media platforms have changed the way we do business, but keeping up with all of the changes and updates can be a job in itself. IMC Host, web developer and copywriter Matt Wooddy rounds out 2013 with this helpful webinar, summarizing everything we've learned and explored in 2013. In this webinar, you'll learn:

- How to strategize your Facebook campaign
- How to better use Instagram for your local audience
- How Twitter can help your small business turn into a global marketing powerhouse
- How Google+ can increase your website's awareness

Click here to register for free (01-01-14 at 12:30pm EST):
http://bit.ly/1a5iyBC

About Matt Wooddy

Matt Wooddy's background, formally, is in industrial design. He studied at Auburn University where he worked with top hardware companies Brother and HP. Since then, Matt has become an industry expert in design and how it influences marketing. He uses his social wizardry to completely turn around the online presence of over 200 brands, many of whom use his copywriting and web design skills to better brand their images. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. He is also a lead editor, photographer and writer for alternative lifestyle print magazines.

Click here to register for free (01-01-14 at 12:30pm EST):
http://bit.ly/1a5iyBC

Tuesday, December 31, 2013

PTAT "People Talking About This" is the most important measure of Social Media success, who has the most engaged fans in 2013?

Many people focus on how many 'Fans' "Followers' or "Subscribers" they have in social media. We like to look at engagement as one of the most valuable measures of Social Media performance.

PTAT - People talking about this is a calculation of the number of fans and the number of likes, shares, comments and other actions they take on your Facebook Fan Page.

For example, Miley Cyrus has over 37 million very engaged fans with over 2,700,000 'talking about her' on Facebook.
Here is blog post with a full breakdown of the most popular social media sites and actions of 2013.

Monday, December 30, 2013

Wednesday Webinar: Social Media Summary and Outlook for 2014

Wednesday Webinar: Social Media Summary and Outlook for 2014



This year has brought a lot more revelations to light in the world of Internet marketing. Social media platforms have changed the way we do business, but keeping up with all of the changes and updates can be a job in itself. IMC Host, web developer and copywriter Matt Wooddy rounds out 2013 with this helpful webinar, summarizing everything we've learned and explored in 2013. In this webinar, you'll learn:

- How to strategize your Facebook campaign
- How to better use Instagram for your local audience
- How Twitter can help your small business turn into a global marketing powerhouse
- How Google+ can increase your website's awareness

Click here to register for free (01-01-14 at 12:30pm EST):
http://bit.ly/1eRkQfd

About Matt Wooddy

Matt Wooddy's background, formally, is in industrial design. He studied at Auburn University where he worked with top hardware companies Brother and HP. Since then, Matt has become an industry expert in design and how it influences marketing. He uses his social wizardry to completely turn around the online presence of over 200 brands, many of whom use his copywriting and web design skills to better brand their images. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. He is also a lead editor, photographer and writer for alternative lifestyle print magazines.

Click here to register for free (01-01-14 at 12:30pm EST):
http://bit.ly/1eRkQfd

Wednesday, December 11, 2013

Make sure you register for today's @TenGoldenRules Wed Webinar with @BrysonMeunier: Mobile Search Marketing Advantage

...

Mobile Search Marketing Advantage

Worldwide, business professionals and consumers are increasingly mobile first. Guaranteed, mobile marketing is more important than ever. No matter how much you want to ignore it, you can't—it's ubiquitous. It's time to jump in headfirst, to take your mobile strategy from zero to hero (and meh to amazing). Bryson Meunier is back with another helpful webinar to help you better align your mobile search campaigns.


In this presentation, you will learn why mobile search should be a priority for your organization, as well as basic and advanced strategies in mobile SEO.

Click here to register for FREE (12/11/13 at 12:30pm)
http://bit.ly/IMCmobilesearch


About Bryson Meunier:

Bryson Meunier is the Director of SEO Strategy at Resolution Media, an Omnicom Media Group Company, and a primary architect of Resolution Media’s natural search product and Clear Target Digital Behavior Analysis. He currently works with the Resolution Media content team to help drive SEO strategy and execution for Resolution Media clients, and to serve as an evangelist for Resolution Media’s organic search efforts throughout the industry. Bryson’s career at Resolution Media has given him the opportunity to help some of the world’s top brands achieve success in mobile and SEO, including Lowe’s, LeapFrog, Briggs & Stratton, Apple, FedEx, Groupon and others.


Bryson is a pioneer in understanding how mobility changes search engine optimization and is a recognized expert in mobile SEO.
Bryson has been a featured speaker at SMX Advanced, SMX Local & Mobile, SMX Social Media Marketing, SMX West, SMX East, Search Engine Strategies Chicago, SES Toronto, Digiday Mobile, Mobile Web and Apps World Forum, a moderator for Mobile Monday NY and SES Toronto, and a published author of articles for publications like Search Engine Land, DM News, Search Marketing Standard, Visibility Magazine, and others. He currently writes a monthly column in Search Engine Land as part of their Mobile Monday series, and the monthly Pro Search column on SEO for .Net magazine—the best-selling publication for designers and developers worldwide. He is also writing a book on Mobile SEO.


Click here to register for FREE (12/11/13 at 12:30pm)
http://bit.ly/IMCmobilesearch

Tuesday, November 19, 2013

Wednesday Webinar with @TenGoldenRules and @JayBerkowitz: The Google Zoo

We're excited to bring you another Wednesday Webinar, and this week we focus on the Google Zoo: Panda, Penguin and Hummingbird.

For an effective online marketing campaign, your website must be aligned with the search engines who report its behavior to users. Jay Berkowitz, CEO and Founder of Ten Golden Rules and the Internet Marketing Club, sets out to find out the advantages and disadvantages of using search engine updates for your online marketing strategies. This webinar will educate you about the latest trends, news and techniques from the Google Panda, Penguin and Hummingbird updates.


Click here to register for FREE (11-20-13 at 12:30pm EST)
http://bit.ly/GoogleZoo

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (11-20-13 at 12:30pm EST)
http://bit.ly/GoogleZoo

If you enjoyed this and several other of our blog posts here, stay active with the Ten Golden Rules team and become a member of the Internet Marketing Club. We host a weekly webinar series every Wednesday, and you can view hundreds of expert videos in our archive section now! 

Wednesday, November 13, 2013

Today's Webinar with @TenGoldenRules: Blogs Are Dead, Or Are They?

Make sure you register for our live webinar today with Kat Simpson! If you're looking for new ways to bring life back to your blogs, Kat has the knowledge and experience to really supercharge your strategies. Below you'll find the link, and we encourage you to share with your friends and coworkers who might enjoy this presentation!

If you are unable to make today's webinar, you will find the recording is archived in the next few weeks, just like all of the webinar presentations we feature. Act now, because we're offering exclusive access to all of our webinar recordings, MP3 Audio downloads, slides and text transcriptions for just $1! Find out more by visiting our signup page. 

Are blogs still really a valuable tool for your online marketing strategies? According to eCommerce speaker and marketing entrepreneur Kat Simpson, you still need a home base to send your enthusiasts. Regularly updated information is great for search engines, and blogs just help small business owners and major corporations alike. In this webinar, you'll learn to:

- Revitalize your old blog and start anew
- Capture an audience with powerful copy relevant to 2013
- Strategize through better search engine tactics that conform to new optimization rules
- Improve the reach of your blog traffic through carefully planned updates

Click here to register for FREE (11-13-13 at 12:30pm EST)
http://bit.ly/16iXYyX

About Kat Simpson

Kat Simpson is a respected eCommerce Speaker, educator, and entrepreneur, with over 10 years experience as an eCommerce merchant. Kat is the owner of Kat’s boutique, and successfully sells cross channel on several online platforms. She has co-hosted several eCommerce podcasts, such as eBay and Beyond, and The River, The Ranch and the Bay. Learn more about Kat at www.thatkat.com.

Click here to register for FREE (11-13-13 at 12:30pm EST)
http://bit.ly/16iXYyX

Thursday, November 07, 2013

Wednesday Webinar with @TenGoldenRules: Blogs Are Dead, or Are They?

Blogs have been a popular way for business professionals and everyday consumers to share their  input and reviews of products, ideas and events. No matter what the subject, everybody has an online voice these days, but it takes real work and determination to create a brand aligned blog to
generate interest. 

So we must ask: Are blogs still really a valuable tool for your online marketing strategies? According to eCommerce speaker and marketing entrepreneur Kat Simpson, you still need a home base to send your enthusiasts. Regularly updated information is great for search engines, and blogs just help small business owners and major corporations alike. In this webinar, you'll learn to:

- Revitalize your old blog and start anew
- Capture an audience with powerful copy relevant to 2013
- Strategize through better search engine tactics that conform to new optimization rules
- Improve the reach of your blog traffic through carefully planned updates

Click here to register for FREE (11-13-13 at 12:30pm EST)
http://bit.ly/16iXYyX

About Kat Simpson

Kat Simpson is a respected eCommerce Speaker, educator, and entrepreneur, with over 10 years experience as an eCommerce merchant. Kat is the owner of Kat’s boutique, and successfully sells cross channel on several online platforms. She has co-hosted several eCommerce podcasts, such as eBay and Beyond, and The River, The Ranch and the Bay. Learn more about Kat at www.thatkat.com.

Click here to register for FREE (11-13-13 at 12:30pm EST)
http://bit.ly/16iXYyX

Wednesday, October 30, 2013

Twitter Tweaks Its Desktop API...For The Worse?



Since its inception in 2006, Twitter has constantly made changes to its desktop API and related mobile applications to better adapt to consumer trends and relevant needs. Earlier yesterday, Twitter made a drastic change to how users viewed their timelines though, and it's not something that can be particularly ignored. For investors and marketing experts using Twitter to promote their businesses and clients' work, this could be a very strategic and powerful move on Twitter's part. For users so accustomed to using the old, basic text-based timeline, this could mean problems.

Before Twitter made their changes yesterday, users had to click on individual links, whether using an in-house Twitter service or related photo service (although Instagram lost its ability to integrate with Twitter sometime last year). Now photos and videos automatically appear on a user's timeline, somewhat similar to the way Facebook has been doing things for quite some time now. It puts multimedia right in the face of users, and some people just don't seem to like the change.

Of course, all good changes don't come without a few troubling criticisms at first. This change could ultimately be in Twitter's -- and marketers' -- best interest. Selling ads now has a much more rewarding benefit: users see those pictures and videos without having to click on links. Robert Peck, an Internet analyst with SunTrust Robinson Humphrey, said that the adjustment to Twitter’s look addressed a concern he had heard from potential buyers of Twitter’s stock. “It was all text, for the most part. There was no multimedia,” he said. “People thought Twitter was behind.”

Everything else with Twitter's timeline remains the same. A few tweaks to the user's control panel (changes to the DM button) have been added as well, but users will still see normal tweets in real time. The only thing that will change, however, is the automatic preview of photos and 6-second Vine videos will start to play. If users cling to this change as something good, this could mean something big for Twitter advertisers -- as well as spelling dangers for Facebook.

“Starting today, timelines on Twitter will be more visual and engaging: previews of Twitter photos and videos from Vine will be front and center in tweets,” Michael Sippey, Twitter’s vice president for product, wrote in a blog post on Tuesday. “To see more of the photo or play the video, just tap.” 

Although users are a bit more active this quarter and in 2013 than they were last year on Twitter, those same numbers are not quite as obvious as they were when Facebook was the same size. The one-billion-user platform has undergone many changes since it was Twitter's size, but Facebook capitalized early on using multimedia to spearhead its usefulness to consumers. Where Twitter decides to go from here is entirely up to the company.


________________________________________________________________________

If you enjoyed this and several other of our blog posts here, stay active with the Ten Golden Rules team and become a member of the Internet Marketing Club. We host a weekly webinar series every Wednesday, and you can view hundreds of expert videos in our archive section now!

Tuesday, October 29, 2013

Wednesday Webinar: Rise of the Human Beings - Marketing Made By People For People

For those of you who have taken a natural and more personal approach to marketing, you already understand the results of real human interaction with your fans and followers. For those of you taking a less organic approach, you may want to tune into tomorrow's webinar with Hubspot eCommerce expert Sam Mallikarjunan.

Hubspot eCommerce marketing head Sam Mallikarjunan knows the human experience, and he's applied it rather intuitively to this week's Wednesday Webinar guestspot. Rather than drone your visitors and fans to the doldrums of marketing strategies and product details, why not invite them into your business the same way you would a friend? Sam highlights both the formulas and the human interaction that makes personal marketing such a meaningful process for businesses, and this webinar helps you get from point A to point B with your own campaigns.

Click here to register for FREE (10-30-13 at 12:30pm EST)
http://bit.ly/16IK4n5

About Sam Mallikarjunan:

I grew up in Rockledge, FL (Near Cocoa Beach). In 2007, a health insurance brokerage in Florida, American Health, offered me a position as Chief Marketing Officer (CMO). In October of 2009 I took a position as CMO at an e-commerce company in Brandon, FL, CheapHumidors.com. This position made me the youngest C-Level executive of a multi-million dollar corporation in the country.

In April of 2010, I became the co-host of the CigaRobbie Radio Network, a nationally syndicated talk show on Saturday's from 3PM-5PM Eastern. When the host of that show left in December 2010, I took over and re-launched it as the Stogie Show. Although I'm no longer the host, you can listen live every Saturday on this website or on the local TanTalk AM/FM affiliate station near you.

In October of 2010, I left CheapHumidors to start my own consulting firm, offering marketing and web development support powered by the greatest team of web developers in the country at my namesake company, MalliMedia.

In May of 2011, I decided to apply to work at the top internet marketing software company in the country - HubSpot. Since they get hundreds of applications a month and I knew that their hiring process was vigorous and difficult, I decided to skip all of that and launch HireMeHubSpot.com. If you'd like to know more about me, there you can find reference videos from past clients and employers as well as co-workers, employees, and friends. You can also find writing samples and a link to the last episode of my radio show.

Click here to register for FREE (10-30-13 at 12:30pm EST)
http://bit.ly/16IK4n5

Monday, October 21, 2013

This Wednesday's @TenGoldenRules Webinar: YouTube: A Social Storyteller

By now, we all know how powerful of a platform YouTube is for business, pleasure and everything in between. It's now the second largest search engine, right behind Google. How exactly can you harness the power of YouTube for your business and grow your brand through powerful video searches?


Video has become a perfect lead generation and client conversion tool. YouTube has made it so easy to use that everyone is jumping onto the bandwagon. Good news for you, most videos are horrible! By learning and applying some basic tips, you can rise above your competition. Pat Ferdinandi, Video Strategist for Viditude will share tips you can use to improve your videos on YouTube. Pat Ferdinandi has a unique combination of skills are available to help you succeed. Her
experience as a public speaker, trainer, screenwriter, published author, and business management consultant are brought together for this webinar.



Click here to register for FREE (10-23-13 at 12:30pm EST)
http://bit.ly/17ExIwp


About Pat Ferdinandi:

Pat Ferdinandi is a social media strategist and video branding expert. She owns and operates Viditude, a video specialist service that offers brands and individuals the opportunities to reach a broader audience with their message.

From her website Viditude:

I call myself a Chief Thought Translator because I help convert YOUR ideas into something to help YOU make more revenue. My enthusiasm and creative mind add a touch of levity to make every interaction a friendly and productive one. The ideas and suggestions I share are always focused on helping YOU to succeed. After all, it’s not a transaction but a relationship! Allow me the opportunity to help YOU succeed telling YOUR visual story with Video Marketing!

Click here to register for FREE (10-23-13 at 12:30pm EST)
http://bit.ly/17ExIwp

Wednesday, October 16, 2013

Today's @TenGoldenRules webinar: How To Infuse Video Into Your Marketing

Last spring, GoToWebinar introduced a significant enhancement to their platform that allowed a live video feed for webinar instructors. Internet Market Club charter member, Coleman Report, has embraced the feature. Feedback shows their customers have also embraced the concept and enjoy the video presentation much more than an audio presentation. The move from an audio conference webinar model to a video conference model has increased their webinar income by 25%.

Additionally, Coleman Report has experienced greater SEO results and email subscriber retention with the use of video in its blog. Join us on Wednesday as Bob and Joseph Coleman share you their trial-and-error secrets for quickly creating great video marketing and blog content on a guerilla marketing budget.

In this Internet Marketing Club video webinar, you will learn:

• The 10 best uses of GoToWebinar and GoToMeeting’s video platform

• How the Coleman Report uses GoToMeeting to create marketing videos that work

• How the Coleman Report uses GoToMeeting to create original blog content

• The new model of Coleman Report’s video webinars

• What equipment and software you need that costs less than $100

• How to transition your “talent” from audio webinar instructors to video webinar instructors

• The producer’s role, and how to find a producer

Click here to register for FREE (10-16-13 at 12:30pm EST)
http://bit.ly/19fyOk1

About Bob Coleman:

Bob Coleman is the Author of “Money Money Everywhere and Not a Drop for Main Street“. Coleman is the Editor of the Coleman Report, a trade newsletter for small business bankers. He is the nationally recognized expert on small business financing. He has appeared on Fox Business News and CNN and has been quoted by all major financial media outlets including the Wall Street Journal, New York Times and Bloomberg. He has spoken at numerous small business banking events across the United States, including international engagements in the U.K. and Germany. Coleman has a B.A. in Medieval History from the University of California Santa Barbara and a M.B.A. in Real Estate Finance from the University of Southern California.

Click here to register for FREE (10-16-13 at 12:30pm EST)
http://bit.ly/19fyOk1

Wednesday, October 09, 2013

Today's webinar with @MWooddy - 5 Ways To Brand Through Instagram Video

Instagram video is a powerful tool if you understand how to use it, and I'm not entirely sure a lot of brands using social media to further their messages really do. For the past four months now, Instagram video has set out to target video sharing platforms Youtube, Vine, Vimeo and many more, but are brands really using the service to its fullest potential?


Although still somewhat new, Instagram Video has already become a useful tool for businesses networking and fan growth. But if you're struggling to develop real, shareable content, then your IG Video campaign is probably going nowhere. Join Matt Wooddy, IMC host and Instagram expert for an in-depth lesson on better branding through Instagram video. In this webinar, you'll learn to:

- drive product interest through strategic video posting
- encourage others to share your message
- take better videos with your smartphone
- upload customized videos for improved aesthetics

Click here to register for FREE (10-9-13 at 12:30pm EST)
http://bit.ly/1a5iZeu

About Matt Wooddy:

For the last six years, Matt Wooddy has used his social wizardry to rebrand, reformulate and reinvent the online presence of over 200 businesses. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining content to engage visitors and followers. Matt realizes that it's not so much the product that drives a good social campaign, but it's the ability to communicate with your
fans and followers in a personal way that makes a difference. As a freelance photographer, visual artist and musician in his free time, Matt has developed these personal skills that connect humans with each other.

Click here to register for FREE (10-9-13 at 12:30pm EST)
http://bit.ly/1a5iZeu